In Autism, Eye Contact is the Key to Communication
Square in the Eye is developing landmark technology to teach eye contact in a faster and more preferable way
Lack of eye contact is a pervasive symptom in Autism Spectrum Disorder and yet it is the building block to spoken language, an important asset in self-expression, and a way to immediately connect with people outside of family and friends. It is easy to be misjudged by the outside world when eye contact is missing in a simple interaction between strangers. Studies have shown that verbal speech is derived by eye contact and the inability to connect can lead to loneliness, isolation and depression at alarming rates.
Kids can't take their eyes off of their phones and iPads. Leveraging the power of animation, Square in the Eye glasses are designed to immediately attract and hold the attention of the person learning eye contact. Toggling the opacity to see the wearers eyes helps a smoother and easier process of acquiring the skill.
In one study, scientists proved that with eye contact, connectivity is enhanced within the brain's intentionality network and social brain network.
Square in the Eye helps to advance connectivity within the brain, through the eyes, and most importantly, between people.
Contact Us
Heidi Kershaw
Founder and Chief Executive Officer
heidi@squareintheeye.org
Heidi Kershaw has a decade of experience exploring life with children who have Autism Spectrum Disorder. As she worked to foster eye contact with her own son, she was struck with the concept to teach it in a more intuitive and comfortable way, through animation. Bright and colorful, it can be leveraged to acquire a skill that will allow for safety and reciprocity outside the home.
Square in the Eye was born from the desire to see others thrive. As a tenured professional in the entertainment industry, she saw the power of the arts culminate in a medical device to help create the joy that comes from connection.
Heidi is an Advisory Board Member of the UCLA Center for Autism Research & Treatment and a board member of the California State Summer School Arts Foundation, where she served as President and CEO for four years before continuing on in philanthropy.